Face Shopping: the role that “mianzi consumption” plays in consumer choice in China
When I walked into the wedding flower shop in Tonglu, China — my husband’s hometown — I knew exactly the kind of flowers I wanted: roses, just like the roses on my wedding dress. The shop owner, however, didn’t ask us what type of flowers we wanted. Instead, she asked us how much we were […]
The latest sign of Chinese pride? Tang-style clothing for the “average Wang” in China
Just yesterday, while doing a little post-nuptial shopping (in China, new couples also need new clothes), my husband and I came upon a typical store with the usual suspects for clothing. He and I were about to write the place off our list until I spied this red thing of beauty on the shelves, nestled […]
“No commerce, no evil” is no more: how China’s ethical standards affect your business
There was a Chinese saying: “no commerce, no evil”. Merchants were thought to be unscrupulous, and commerce was historically considered an ignoble industry in China. This contemptuous attitude towards businessmen no longer exists in current China. Making money is given priority now. However, problems come up when this priority may be the only consideration for […]
A very red summer reading list: books on marketing and business in China
In the spirit of “summer reading list” frenzy that signals the start of the season, I’m jumping on the bandwagon. Interested in learning more about business and marketing in China? Here’s a peek into what’s on my list for this summer and beyond. 1. One Billion Customers: Lessons from the Front Lines of Doing Business […]
Chinese weddings: the market for saying “I do” in the Middle Kingdom
When I say Chinese weddings are a topic dear to my heart, I write these words with a certain authority. As you read this, I will be putting the final touches on a ceremony to be held in Zhejiang Province early July. All the romance aside, let’s face it — weddings are big business. According […]
Five ways to tarnish your company’s image in China
1. Open a store at the Great Wall. We could learn a lot from Starbucks on this front. Their store in the Forbidden City has generated enough negative PR to warrant high-level government discussions on closing it for good. Why? Because the move was perceived as an imperialistic invasion into one of China’s most sacred […]
The appeal and illusion of foreign brands in China
Photo: Wal-Mart in China In China, Wal-Mart is synonymous with good quality and a pleasant shopping environment. It’s a far cry from the low quality – low price image prevalent among US consumers. And Wal-Mart isn’t the only one. Holiday Inn in China is often located in brilliantly decorated downtown high rises, instead of being […]
When red is green: the outlook for the environmentally friendly market in China
Can red be green too — if it’s red China we’re talking about? Headlines such as “With the Olympics Looming, China Goes Green”, “China urges end to polluters’ tax breaks”, and “Greenpeace rates Apple least green, China’s Lenovo scores high” suggest a new momentum to remake China as environmentally friendly. Let’s be clear here — […]