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The appeal and illusion of foreign brands in China

The appeal and illusion of foreign brands in China

Photo: Wal-Mart in China In China, Wal-Mart is synonymous with good quality and a pleasant shopping environment. It’s a far cry from the low quality – low price image prevalent among US consumers. And Wal-Mart isn’t the only one. Holiday Inn in China is often located in brilliantly decorated downtown high rises, instead of being […]