Five ways to tarnish your company’s image in China
1. Open a store at the Great Wall. We could learn a lot from Starbucks on this front. Their store in the Forbidden City has generated enough negative PR to warrant high-level government discussions on closing it for good. Why? Because the move was perceived as an imperialistic invasion into one of China’s most sacred […]
Interview with Gary Wells of Dix & Eaton about international communications
Jocelyn: Good morning, this is Jocelyn, we’re at the Wu Way, this is January 29, and I’m here at the BP Building and I have the pleasure of meeting with Gary Wells, who is the Senior Managing Director for Media Relations and Global Communications for Dix & Eaton. I might add that Gary is a […]
Why Avon sells whitening cleansers in China: culture matters
You’ll find live frogs and turtles at Wal-Mart. “refreshing tea” toothpaste from Crest, and a whole line of whitening products from Avon…in China. Frogs and turtles may not be on your menu; heck, tea might not be the first thing that comes to mind as “refreshing”. But it’s another story for the Chinese — and […]
Like brother, like coworker: why you should encourage the hiring of friends and relatives in China
Here in my home country the US, nepotism is unanimously scorned upon. A workplace romance has almost as much notoreity among coworkers — if not more — than the local celeb gossip. Employers caught hiring their relatives risk expulsion from their jobs — or worse. Instead, we bow to the American ideal of workers garnering […]