Retail stores

Why Avon sells whitening cleansers in China: culture matters

You’ll find live frogs and turtles at Wal-Mart. “refreshing tea” toothpaste from Crest, and a whole line of whitening products from Avon…in China. Frogs and turtles may not be on your menu; heck, tea might not be the first thing that comes to mind as “refreshing”. But it’s another story for the Chinese — and […]

The Marketing Gold in China’s National Day Holiday

China’s National Day Holiday has just passed us — and they don’t call it “Golden Week” (黄金周)for nothing. Take for example this CCTV report surveying 36 retail stores in Beijing (Chinese). By October 4, their combined sales from the holiday already topped 143 million yuan — or around 18 million US dollars — which is […]