What do you get when you add Starbucks to the Forbidden City in China? The answer is no joke.
Well, China’s given us that rare opportunity to use “Starbucks coffeehouse” and “Forbidden City” in the same sentence. And now it’s making headlines once again, almost six years after opening in one of the country’s most iconic tourist destinations. In case you missed the news back in late 2000/early 2001, here’s a quick review courtesy […]
Why Avon sells whitening cleansers in China: culture matters
You’ll find live frogs and turtles at Wal-Mart. “refreshing tea” toothpaste from Crest, and a whole line of whitening products from Avon…in China. Frogs and turtles may not be on your menu; heck, tea might not be the first thing that comes to mind as “refreshing”. But it’s another story for the Chinese — and […]
The Marketing Gold in China’s National Day Holiday
China’s National Day Holiday has just passed us — and they don’t call it “Golden Week” (黄金周)for nothing. Take for example this CCTV report surveying 36 retail stores in Beijing (Chinese). By October 4, their combined sales from the holiday already topped 143 million yuan — or around 18 million US dollars — which is […]