Starbucks

Interview with Gary Wells of Dix & Eaton about international communications

Interview with Gary Wells of Dix & Eaton about international communications

Jocelyn: Good morning, this is Jocelyn, we’re at the Wu Way, this is January 29, and I’m here at the BP Building and I have the pleasure of meeting with Gary Wells, who is the Senior Managing Director for Media Relations and Global Communications for Dix & Eaton. I might add that Gary is a […]

Cultural icons as a brand: Starbucks in the Forbidden City revisited

Back in January, I wrote about Starbucks’ unwelcome presence in the Forbidden City. Just yesterday, NPR’s Morning Edition did an interview with the man who gave the cause an extra jolt of caffeine – CCTV TV anchor Rui Chenggang. Steve Inskeep interviews Rui about the “invasion”.