Five ways to tarnish your company’s image in China
1. Open a store at the Great Wall. We could learn a lot from Starbucks on this front. Their store in the Forbidden City has generated enough negative PR to warrant high-level government discussions on closing it for good. Why? Because the move was perceived as an imperialistic invasion into one of China’s most sacred […]
Independent travel is on the rise
National Day may be over…but travel is still going strong this month. Temperate weather from Beijing down to Hong Kong spurs those with the desire and means to hit the roads. But, to paraphrase a Bob Dylan lyric, travel habits they are a’ changing. These articles from the Xinhua news agency (Chinese) and Financial World […]
The Marketing Gold in China’s National Day Holiday
China’s National Day Holiday has just passed us — and they don’t call it “Golden Week” (黄金周）for nothing. Take for example this CCTV report surveying 36 retail stores in Beijing (Chinese). By October 4, their combined sales from the holiday already topped 143 million yuan — or around 18 million US dollars — which is […]