Christmas becomes the third biggest consumer spending holiday in China

Christmas may not be an indigenous holiday to China — but retailers had a VERY merry one this year. Merry enough to merit dubbing Christmas the third largest consumer shopping season in China. Here’s the story published in Sohu (partially translated by yours truly): Christmas Day is not an official holiday in China. Yet this […]

Will you be my “zui aide” sweetheart…on Christmas: why Christmas is a romantic holiday in China and what it means for marketing and communications

Love is in the air…the lighted streets are decked with couples unabashedly linking arms and eyes…ah, romance… [Insert sound of record scratching] Wait a minute! Aren’t we getting ahead of our holidays here? Valentine’s Day isn’t for another two months. Au contrair, zui aide. This isn’t Valentine’s Day I’m talking about…it’s Christmas…in China. Here’s what […]

Interview with Chip Coakley, chairman and CEO of PGL Global: the challenges involved with marketing in China and doing business in China

Jocelyn: Good morning, this is the Wu Way Update for December the first, and we’re having a conversation with Chip Coakley, who is the chairman and CEO of PGL Global, which is a firm that helps mid-size companies with their outsourcing as well as offshoring. And we’re talking this morning about the challenges involved with […]

Why Avon sells whitening cleansers in China: culture matters

You’ll find live frogs and turtles at Wal-Mart. “refreshing tea” toothpaste from Crest, and a whole line of whitening products from Avon…in China. Frogs and turtles may not be on your menu; heck, tea might not be the first thing that comes to mind as “refreshing”. But it’s another story for the Chinese — and […]

Pay attention to your tech-savvy audience in China — or perish

Microsoft is getting sued…so is a search engine…in China. That’s right — China. These are not a couple of blips on the corporate radar in the litigious-happy Western World, but a show of discontent from a country that more than 25 years ago couldn’t have given a bowl of rice about what consumers thought. In […]

Marketing to execs and bosses in China’s hinterlands: don’t let the scenery fool you

Recently I ran across a company that went to the inner provinces of China…they were hoping to sell a B2B concept to executives and managers in their field. The sight was disconcerting to them: an infrastructure that appeared underdeveloped compared to the US; austere buildings and facilities. So they made an assumption — maybe these […]