Strategy

The Marketing Gold in China’s National Day Holiday

China’s National Day Holiday has just passed us — and they don’t call it “Golden Week” (黄金周)for nothing. Take for example this CCTV report surveying 36 retail stores in Beijing (Chinese). By October 4, their combined sales from the holiday already topped 143 million yuan — or around 18 million US dollars — which is […]

Wei, ni hao…mobile phones are a great way to reach the masses in China

If you’re looking for a new way to target consumers in China, why not consider doing it through mobile phone marketing? In this Click-Z article: a very large opportunity for mobile marketing I am once again reminded of the vast marketing potential of the mobile phone in China. The author Laura Marriott writes: China has […]