On January 1, I do: New Year’s Day is popular for weddings in China
What do you think of when January 1 approaches? An evening of wild bacchanalia? The apple drop in Times Square? Resolutions? How about adding “weddings” to that? Because, if you’re Chinese, a wedding might just be the first thing on your new year to-do list. Why is January 1 such a hot time for weddings? […]
Get out the Ginseng and Maotai: giving gifts during Chinese New Year
Ginseng. Vitamin supplements. Top-shelf liquor. Fancy snack foods. These might be a few of the things gracing my shopping list as gifts for Chinese New Year. Ginseng a gift? You bet. Ginseng, one of many treasured remedies in Chinese medicine, is a welcome gift for more senior folks. As are any number of nutritional and […]
Will you be my “zui aide” sweetheart…on Christmas: why Christmas is a romantic holiday in China and what it means for marketing and communications
Love is in the air…the lighted streets are decked with couples unabashedly linking arms and eyes…ah, romance… [Insert sound of record scratching] Wait a minute! Aren’t we getting ahead of our holidays here? Valentine’s Day isn’t for another two months. Au contrair, zui aide. This isn’t Valentine’s Day I’m talking about…it’s Christmas…in China. Here’s what […]
Interview with Chip Coakley, chairman and CEO of PGL Global: the challenges involved with marketing in China and doing business in China
Jocelyn: Good morning, this is the Wu Way Update for December the first, and we’re having a conversation with Chip Coakley, who is the chairman and CEO of PGL Global, which is a firm that helps mid-size companies with their outsourcing as well as offshoring. And we’re talking this morning about the challenges involved with […]
Why Avon sells whitening cleansers in China: culture matters
You’ll find live frogs and turtles at Wal-Mart. “refreshing tea” toothpaste from Crest, and a whole line of whitening products from Avon…in China. Frogs and turtles may not be on your menu; heck, tea might not be the first thing that comes to mind as “refreshing”. But it’s another story for the Chinese — and […]