Jocelyn

Jocelyn Eikenburg knows China from a marketing and advertising perspective. She was a staff writer for three years with Global Sources, the premier international trade media company. There, she worked from offices in Shanghai and Taipei to develop marketing materials for manufacturers in China. She was also a staff writer for one year with the China Chemical Network, China’s largest B2B online portal for the chemical industry, where she assisted with the development of online advertisements and web content for chemical manufacturers in China. Other positions she has held in China include research assistant and writer for the International Network on Small Hydropower, and English teacher at Henan College of Education. Jocelyn is fluent in Mandarin Chinese and has a deep understanding of Chinese culture, through five and a half years of living in China. Since returning to the US, she has established her own firm, offering the unique combination of business-to-business marketing assistance, Chinese translation, and cultural advice about China.

On managing the departure of a valued Chinese employee — Part I

Our guest article this week comes from Gary Baney, CEO of Boundless Flight. Managing Chinese hires is an important part of a corporation’s reputation and impression in China. Gary shares somes of his practical and valuable insights on this topic. Here’s Gary: ————————————————————————————————— One of the reasons many companies have hesitated to hire Chinese national […]

Interview with Gary Wells of Dix & Eaton about international communications

Interview with Gary Wells of Dix & Eaton about international communications

Jocelyn: Good morning, this is Jocelyn, we’re at the Wu Way, this is January 29, and I’m here at the BP Building and I have the pleasure of meeting with Gary Wells, who is the Senior Managing Director for Media Relations and Global Communications for Dix & Eaton. I might add that Gary is a […]

McKinsey looks into China’s hinterland…and sees opportunity

Seems like Shanghai, Beijing and other major cities in China are the current darlings of the international business world. Who can blame them? The breakneck pace of development has produced a dizzying array of buildings, shopping malls — and accompanying stats — to make any marketer swoon. Meanwhile, one has to wonder about the 70 […]

Cultural icons as a brand: Starbucks in the Forbidden City revisited

Back in January, I wrote about Starbucks’ unwelcome presence in the Forbidden City. Just yesterday, NPR’s Morning Edition did an interview with the man who gave the cause an extra jolt of caffeine – CCTV TV anchor Rui Chenggang. Steve Inskeep interviews Rui about the “invasion”.

Full moon fever on the Lantern Festival

Full moon fever on the Lantern Festival

The brightest moon of the new year welcomes a festival of light – the Lantern Festival, also the official end to Chinese New Year. Thought the new year was over after Chinese New Year’s Eve? Think again. In China, celebrating the new year is not just a matter of swinging around a few firecrackers and […]