Writers who really know China
Posted in Brands, Business-to-business, China, China marketing, Chinese weddings, Consumer, Culture on May 28th, 2007
When I say Chinese weddings are a topic dear to my heart, I write these words with a certain authority. As you read this, I will be putting the final touches on a ceremony to be held in Zhejiang Province early July. All the romance aside, let’s face it — weddings are big business. According [...]
Posted in Brands, Business-to-business, China, China and Japan, China marketing, Chinese executives, Consumer, Culture, Holidays, National day holiday, Starbucks, Workplace on May 12th, 2007
1. Open a store at the Great Wall. We could learn a lot from Starbucks on this front. Their store in the Forbidden City has generated enough negative PR to warrant high-level government discussions on closing it for good. Why? Because the move was perceived as an imperialistic invasion into one of China’s most sacred [...]
Posted in Brands, China, China marketing, Culture, Holiday Inn, KFC, McDonald's, Strategy, Wal-Mart on May 9th, 2007
Photo: Wal-Mart in China In China, Wal-Mart is synonymous with good quality and a pleasant shopping environment. It’s a far cry from the low quality – low price image prevalent among US consumers. And Wal-Mart isn’t the only one. Holiday Inn in China is often located in brilliantly decorated downtown high rises, instead of being [...]
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