Jocelyn

Jocelyn Eikenburg knows China from a marketing and advertising perspective. She was a staff writer for three years with Global Sources, the premier international trade media company. There, she worked from offices in Shanghai and Taipei to develop marketing materials for manufacturers in China. She was also a staff writer for one year with the China Chemical Network, China’s largest B2B online portal for the chemical industry, where she assisted with the development of online advertisements and web content for chemical manufacturers in China. Other positions she has held in China include research assistant and writer for the International Network on Small Hydropower, and English teacher at Henan College of Education. Jocelyn is fluent in Mandarin Chinese and has a deep understanding of Chinese culture, through five and a half years of living in China. Since returning to the US, she has established her own firm, offering the unique combination of business-to-business marketing assistance, Chinese translation, and cultural advice about China.

Throwaway PhDs? The mindless and unfair side of higher education in China

I know a fellow from Taiwan who spent eight years laboring over his PhD — eight years! — in some area of engineering. He now runs a private media company and does real estate on the side, and regrets the years he spent on higher education. Another friend of mine came over here for a […]

We all go down together: lianzuo (collective responsibility) in China

Imagine doing jail time — or worse — just because you were related to the offending party. If you want to understand just how far collectivism goes in China, look no further than lianzuo — or collective responsibility. Throughout China’s 2,000-year feudal history — from at least 7th-century BC all the way to the turn […]

Yahoo in China = prison time? The worst PR ever…

There’s a fine line everyone has to tow when doing public activities in China — that line between absolute freedom and the Chinese government. I touched on this a bit in my previous post on the One China Policy. But what if your concessions result in jail time for a Chinese dissident? That’s what’s at […]

Ten ways to make your college/university more welcoming to Asian (and other international) students

We just finished off our first workshop on Asian Awareness for Northeast Ohio organizations — this time, we focused on higher education. Many schools are faced with a decline in international applicants. Some of that may be tied to post-911 policies in immigration and general international relations. Other reasons, however, can be traced back to […]

Northeast Ohio Workshops: How you can benefit from better outreach to the Asian community

Are you a university/college, business, or nonprofit? Based in Northeast Ohio — Cleveland, Akron, Canton, Youngstown and all points in between? Interested in expanding your student/customer base and doing something positive for economic development? Consider making outreach to the Northeast Ohio Asian community a part of your plan. We’ll show you how in three educational […]