Posted in Brands, Business-to-business, China, China marketing, Consumer, Culture, Marketing, Retail stores, Strategy, Workplace on Nov 29th, 2006
You’ll find live frogs and turtles at Wal-Mart. “refreshing tea” toothpaste from Crest, and a whole line of whitening products from Avon…in China.
Frogs and turtles may not be on your menu; heck, tea might not be the first thing that comes to mind as “refreshing”. But it’s another story for the Chinese — and an [...]
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Here in my home country the US, nepotism is unanimously scorned upon. A workplace romance has almost as much notoreity among coworkers — if not more — than the local celeb gossip. Employers caught hiring their relatives risk expulsion from their jobs — or worse. Instead, we bow to the American ideal of workers garnering [...]
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When it comes to China’s automotive industry marketing, one thing is for certain — it’s a branding nightmare out there.
The Shanghai Daily doesn’t mince words about it, titling a recent article Car War Sparks Battle of Brands:
“China’s car market continues to be driven by novelty, with a majority of potential buyers attracted to newly-launched vehicles.
The [...]
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In an interview with the People’s Daily, Steve M. Schmidt, the President and CEO of AC Nielsen, claims that Chinese tend to be a little more fickle when it comes to their brands — or as Marian Salzman of the Economic Times might say, they are brand sluts.
Schmidt states:
Chinese consumers are very brand conscious. That [...]
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