The Wu Way

Hi all! It’s been a while since we’ve been on the blog, with our move to Pocatello, Idaho. Thought I’d dig into the mailbox and respond to what’s becoming a Frequently Asked Question. This comes from my friend Joel here in Pocatello as well: Do you focus solely on Chinese culture and translations or do [...]

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In an interview with the People’s Daily, Steve M. Schmidt, the President and CEO of AC Nielsen, claims that Chinese tend to be a little more fickle when it comes to their brands — or as Marian Salzman of the Economic Times might say, they are brand sluts. Schmidt states: Chinese consumers are very brand [...]

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