The Wu Way 無為

Hi all! It’s been a while since we’ve been on the blog, with our move to Pocatello, Idaho.
Thought I’d dig into the mailbox and respond to what’s becoming a Frequently Asked Question. This comes from my friend Joel here in Pocatello as well:
Do you focus solely on Chinese culture and translations or do you write [...]

In an interview with the People’s Daily, Steve M. Schmidt, the President and CEO of AC Nielsen, claims that Chinese tend to be a little more fickle when it comes to their brands — or as Marian Salzman of the Economic Times might say, they are brand sluts.
Schmidt states:
Chinese consumers are very brand conscious. That [...]