Face Shopping: the role that “mianzi consumption” plays in consumer choice in China
When I walked into the wedding flower shop in Tonglu, China — my husband’s hometown — I knew exactly the kind of flowers I wanted: roses, just like the roses on my wedding dress. The shop owner, however, didn’t ask us what type of flowers we wanted. Instead, she asked us how much we were […]
The latest sign of Chinese pride? Tang-style clothing for the “average Wang” in China
Just yesterday, while doing a little post-nuptial shopping (in China, new couples also need new clothes), my husband and I came upon a typical store with the usual suspects for clothing. He and I were about to write the place off our list until I spied this red thing of beauty on the shelves, nestled […]