Face Shopping: the role that “mianzi consumption” plays in consumer choice in China
Posted in Brands, Business ethics, China, China marketing, Consumer, Culture, Marketing, Strategy on July 31st, 2007 No Comments »
When I walked into the wedding flower shop in Tonglu, China — my husband’s hometown — I knew exactly the kind of flowers I wanted: roses, just like the roses on my wedding dress. The shop owner, however, didn’t ask us what type of flowers we wanted. Instead, she asked us how much we were [...]
RSS
