Chinese weddings: the market for saying “I do” in the Middle Kingdom
Posted in Brands, Business-to-business, China, China marketing, Chinese weddings, Consumer, Culture on May 28th, 2007
When I say Chinese weddings are a topic dear to my heart, I write these words with a certain authority. As you read this, I will be putting the final touches on a ceremony to be held in Zhejiang Province early July. All the romance aside, let’s face it — weddings are big business. According [...]