“…your web log is superbly insightful.”
- Gary Wells, Senior Managing Director, Media Relations and Global Communications, Dix & Eaton
“I really like [The Wu Way]. Some of the insights gleaned were from a really fresh perspective…. It was…like getting solid, been-there information from a friend, and not a well-scrubbed periodical.”
- Mike Mayer, International Marketing and Communications Professional
“When it comes to language abilities, this is a woman who can pass among the people. She interviewed two suppliers in Mandarin Chinese for one of our clients. Later on, when the client met with the suppliers in China, they said they didn’t know Jocelyn was not Chinese. Her language and acculturation is that good.”
- Peter Toomey, CBC, Account Services, Toomey and Friends Advertising
“Jocelyn has the innate creative talent and professional attitude that every organization with writing needs looks for. I’ve been a copywriter myself for nearly a decade, and currently help hire, train and supervise the work of about two dozen writers for Global Sources. Jocelyn has always scored at or near the top over the three years that I have evaluated our writers’ work on a weekly basis. Her copy is clean – no typos or style issues; her prose is evocative but accessible.
She is also a top performer as a professional. She juggled competing deadlines for up to a dozen different magazine titles, writing snappy and focused copy that targeted very specific trade sectors – all based on fairly thin information provided by clients. She never missed a deadline and was always willing to take the extra steps necessary to really nail the selling proposition in a voice that worked for the client.
If you are looking for a writer that can lead your idea or concept through the creative process and come out with a message that sells – without the ‘creative-talent’ headaches that you’ll sometimes encounter with other writers – Jocelyn’s a great bet. She is a fantastic writer and a pleasure to work with.”
- Andrew Dunn, Content Quality Supervisor, Global Sources
“It was my great pleasure to work with Jocelyn in a direct capacity from March 2003 to January 2004. I was working with her as the manager in charge of advertising content quality at Global Sources. Jocelyn was one of over two dozen copywriters I evaluated on a weekly basis, and her scores were consistently at or near the top.
Jocelyn has several qualities that any organization with a need for copywriting abilities will value . She is detail-oriented. She has a strong sense for the power of copy, based on uncovering persuasive and unique selling propositions. And she is able to communicate a sales story in compelling yet conversational language. Jocelyn impressed me for always being willing to dig deeper to find a better copy ‘voice,’ and was recognized as one of our top-performing copywriters.
In addition to being a talented writer, Jocelyn is a good listener, a team player, and exhibits a professional attitude that welcomes constructive criticism. I have no doubt that Jocelyn will continue to produce excellent copy and she will be a great asset to any organization requiring professional copywriting services.”
- Simon Graham, Senior Marketing Manager, Asia-Pacific, The Conference Board Inc.
“In my nearly three years of working with copywriters at Global Sources, Jocelyn stands out as one of our best contributors. During her tenure, she was instrumental in improving our copywriting with more of a focus on benefit, the unique selling proposition, and creativity. The result was some award-winning advertisements that pleased our clients and top management in the company. Jocelyn has a good eye for detail and exhibits a fundamental understanding of effective advertising.”
- Brian Hager, Client Service Center General Manager, Global Sources
“Jocelyn’s enthusiasm and creativity will keep her at the top of our go-to list. She tackled a short-schedule naming project for one of our clients (one of the best-known brands on the planet) and developed a number of smart, creative solutions. She responded incredibly well to further direction and came right back with even more options. Jocelyn is fearlessly creative and great to work with.”
- Chris Rock, Senior Copywriter, The Marlin Company
“We worked with Jocelyn on the business plan for one of our companies and she was able to take all the pieces of information from the different groups, including marketing, sales and operations, and edit those into a cohesive and ‘one-voice’ document. Her style is readable, flowing, professional and clearly articulate. The document was well-prepared, and in proofing there were no errors. She has done a great job on this project, and we have just signed her to do another project. Jocelyn is a quick study, detail-oriented and I would gladly recommend her to anyone seeking a quality business writer.”
- Tom Barratt, President, The Tom Barratt Companies
“Jocelyn is a self-starter who simply ‘gets it.’ She is a professional who grasps projects quickly, doesn’t need hand-holding and doesn’t miss deadlines. We are very happy with her work and are fortunate that she found us.”
- Lori Feeney, Account Manager, Knox Marketing
Tags: China marketing
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