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Want a more in-depth perspective of how we work? Read our case studies.
- Ad copy
- Articles
- Chinese translation and bilingual pieces
- Intranet pieces
- Marketing collateral pieces
- Trade show ads and posters
- Websites/E-marketing
- A four-ad campaign for Specialized Business Solutions (read case study here)
- A two-page spread for Shanghai Practical featuring handbags
- Hangzhou Knitex’s one-page ad about supplying children’s clothing
- A one-page ad from Shanghai Greenway introducing their solar lights
- Qingdao Burt’s one-page ad for woodworking machines
- Hangzhou Wanma’s half-page ad for cell-phone batteries
The Business of Creativity. I had the pleasure of profiling Phyllis Brody, the founder of Creativity for Kids. Here’s an exerpt:
Phyllis Brody provides that rare opportunity to say “avante-garde” and “entrepreneur” in the same sentence. Wooden giraffe earrings dangle playfully from her ears, belying the fact that she and her friend Evelyn Greenwald revolutionized the toy industry. Her gleeful elementary school photo graces the Creativity for Kids products and marketing materials. And when asked about the inspiration for her one-of-a-kind business, she doesn’t talk turkey — but rather of the “turkey syndrome.” (read the full article here)
Jewelry Princess Transforms the Art World. A profile of the whimsical textile jewelry artist, Michelle Pajak Reynolds.
Who says you can’t become a princess? Jewelry artist Michelle Pajak Reynolds is living proof that sometimes the whimsical yearnings of a five-year-old are the start of a lifelong passion. Her lines of dramatic and luxurious wearable art add a certain air of extravagance to her life — and the lives of those who put on her work. (read the full article here)
Sherwin-Williams Kaleidoscope: Integrity Articles. I wrote Standing Side-by-Side with a Fortune 500 Giant, Genuine Concern Makes Sherwin-Williams a Top Partner, A Firm Handshake is More than Good Enough, and “If I’d known, I would have switched to Sherwin-Williams Sooner.”
Chinese translation and bilingual pieces
- Chinese translation for Chinese web content for Becker-CMCA
- Editing and Chinese translation for Chinese web content on School Source International (read case study here)
- Translated book title from Chinese to English of Mainstream Values of Chinese adolescents: a Psychological Perspective for Shanghai Normal University
- Simplified Chinese/English powerpoint presentation for Richard L. Bowen and Associates
- My Midtown logo in traditional Chinese for Nead Brand Partners
These were all written for an internal, corporate audience.
- Article about how to write effective headlines fast with inspiration from classic ads
- Article on the backstory of one month’s most effective ad winner
- Article on a department-sponsored rappelling and camping trip
- Bio written for Spectrum Global Solutions (read case study here)
- Brochure written for Kalman and Pabst Photo Group
- Membrane switch sell sheet for GAC Ltd
- Customer and supplier testimonials for GAC Ltd
- Label sell sheet for GAC Ltd
- Direct-mail piece for company selling ergonomic chairs to office workers
- Customer service letter for Global Sources
- Shanghai Mart Women’s Apparel Fair 2006 promoted in a one-page ad
- One-page ad for the Shanghai International Clothing and Textile Expo 2005
- Suzhou Electronic Manufacturer Expo’s one-page ad
- Shanghai ALA’s trade show posters featuring shoes and warm-up jackets
- School Source International (read case study here)
- Right Fit (read case study here)
- Independence Excavating (read case study here)
- Jakprints Capabilities Pages (read case study here)
- E-mail invitation for Independence Excavating’s new website