Want a more in-depth perspective of how we work? Read our case studies.
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- Ad copy
- Articles/newsletter pieces
- Chinese translation and bilingual pieces
- Intranet pieces
- Marketing collateral pieces
- Trade show ads and posters
- Websites/E-marketing
- Headline concepts for POS Starbucks Foodservice Iced Summer Drinks (since this is not yet out in Starbucks’ stores, please contact us for sample)
- A two-page spread for Shanghai Practical featuring handbags
- Hangzhou Knitex’s one-page ad about supplying children’s clothing
- A one-page ad from Shanghai Greenway introducing their solar lights
- Qingdao Burt’s one-page ad for woodworking machines
- Hangzhou Wanma’s half-page ad for cell-phone batteries
The Bicycle Manual for Foreigners in China. Advice for anyone who wants to hit the road on two wheels in the Middle Kingdom:
When in China, do as the Chinese do: bicycle. Of all the transportation possibilities available, it perhaps offers you the some of the most freedom and flexibility. No more traffic jams. No more catching the latest flu or virus in crowded buses and subways. No more fighting for a taxi during rush hour. No more being a moving target on the sidewalks.
Sounds great, right?
Yet, your enthusiasm may not find a home with your foreign colleagues. Many people shun bicycling for a variety of reasons: safety, inconvenience and even fear. Talk to a few folks and you might even hear some disconcerting tales of woe. Things such as hitting an elderly Chinese man – resulting in the poor fellow’s death – and then having to fork out $10,000 for your little oversight (a true story from a former coworker of mine). (read the full article here)
The Business of Creativity. I had the pleasure of profiling Phyllis Brody, the founder of Creativity for Kids. Here’s an exerpt:
Phyllis Brody provides that rare opportunity to say “avante-garde” and “entrepreneur” in the same sentence. Wooden giraffe earrings dangle playfully from her ears, belying the fact that she and her friend Evelyn Greenwald revolutionized the toy industry. Her gleeful elementary school photo graces the Creativity for Kids products and marketing materials. And when asked about the inspiration for her one-of-a-kind business, she doesn’t talk turkey — but rather of the “turkey syndrome.” (read the full article here)
Jewelry Princess Transforms the Art World. A profile of the whimsical textile jewelry artist, Michelle Pajak Reynolds.
Who says you can’t become a princess? Jewelry artist Michelle Pajak Reynolds is living proof that sometimes the whimsical yearnings of a five-year-old are the start of a lifelong passion. Her lines of dramatic and luxurious wearable art add a certain air of extravagance to her life – and the lives of those who put on her work. (read the full article here)
A Little Conversation for a Change. My take on the Breakfast Conversation series at the Club at Key Center:
Maybe all Cleveland needs is a little more conversation.
At least, that’s what the folks who attend the Breakfast Series at the Club at Key
Center are banking on.Every third Tuesday of the month since June 2006, a diverse group of no more than 20 entrepreneurs and corporate executives – primarily, though not limited to, members of the Club – converges upon a small corner meeting room overlooking Lake Erie and the historic mall of downtown Cleveland. There are city dwellers and suburbanites; East-siders and West-siders; natives and transplants. But one thing binds them together – the idea that conversation is more than a few trifling words. Conversation is powerful. (read the full article here)
Chinese translation and bilingual pieces
- Translated book title from Chinese to English of Mainstream Values of Chinese adolescents: a Psychological Perspective for Shanghai Normal University
- Simplified Chinese/English powerpoint presentation for Richard L. Bowen and Associates
- My Midtown logo in traditional Chinese for Nead Brand Partners
These were all written for an internal, corporate audience.
- Article about how to write effective headlines fast with inspiration from classic ads
- Article on the backstory of one month’s most effective ad winner
- Article on a department-sponsored rappelling and camping trip
Marketing collateral pieces
- Bio written for Spectrum Global Solutions (read case study here)
- Brochure written for Kalman and Pabst Photo Group
- Membrane switch sell sheet for GAC Ltd
- Customer and supplier testimonials for GAC Ltd
- Label sell sheet for GAC Ltd
- Direct-mail piece for company selling ergonomic chairs to office workers
- Customer service letter for Global Sources
- Shanghai Mart Women’s Apparel Fair 2006 promoted in a one-page ad
- One-page ad for the Shanghai International Clothing and Textile Expo 2005
- Suzhou Electronic Manufacturer Expo’s one-page ad
- Shanghai ALA’s trade show posters featuring shoes and warm-up jackets
- Independence Excavating (read case study here)
- Jakprints Capabilities Pages (read case study here)
- E-mail invitation for Independence Excavating’s new website
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