The Wu Way

Let’s clear up a few things first. Despite the title of Foreign Babes in Beijing — and the suggestive picture of a foreign girl in a sultry little silk black dress, fishnet hose and stilettos, towering over what seems to be her Chinese hotel fling for the evening — this is not a book about [...]

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In an interview with the People’s Daily, Steve M. Schmidt, the President and CEO of AC Nielsen, claims that Chinese tend to be a little more fickle when it comes to their brands — or as Marian Salzman of the Economic Times might say, they are brand sluts. Schmidt states: Chinese consumers are very brand [...]

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