Thought I’d dig into the mailbox and respond to what’s becoming a Frequently Asked Question. This comes from my friend Joel here in Pocatello as well:

Do you focus solely on Chinese culture and translations or do you write other things as well?

Good question Joel.

No, we’re not just focused only on Chinese culture or translations — we do quite a bit of non-China-related work. Writing projects — just look at our portfolio and you’ll see lots of examples of this.

For example, we just wrapped up doing an article for a company magazine, where I interviewed people, concepted the story, and wrote it up.

Web content is another area where we shine. We’ve organized and crafted content for a number of websites — check out a few of them in our case studies section.

Earlier this summer, we concepted and wrote up a four-ad campaign for a software company that sells to other businesses.

We also do brochures, newsletters, bios, case studies and even press releases.

Since we have a lot of experience in business to business (B2B) advertising, we love B2B writing projects. B2B operates by different rules in advertising, and it pays to have someone who ‘gets it’ content-wise. I’ve seen some B2B marketing materials written in a hyped-up consumer sort of way…and trust me, it’s not pretty.

So, anyhow, if you thought we were only about China, we’re setting the record straight. And next time you need help with a B2B project that requires a good writer, think about giving us a call.