Posted in Brands, Business-to-business, China, China and Japan, China marketing, Chinese executives, Consumer, Culture, Holidays, National day holiday, Starbucks, Workplace on May 12th, 2007 3 Comments »
1. Open a store at the Great Wall.
We could learn a lot from Starbucks on this front. Their store in the Forbidden City has generated enough negative PR to warrant high-level government discussions on closing it for good. Why? Because the move was perceived as an imperialistic invasion into one of China’s most sacred and [...]
Posted in Brands, Business-to-business, China, China marketing, Consumer, Culture, Employee loyalty, Podcast, Retention, Starbucks, Strategy, Workplace on March 21st, 2007 No Comments »
Jocelyn: Good morning, this is Jocelyn, we’re at the Wu Way, this is January 29, and I’m here at the BP Building and I have the pleasure of meeting with Gary Wells, who is the Senior Managing Director for Media Relations and Global Communications for Dix & Eaton. I might add that Gary is [...]
Posted in Brands, Business-to-business, China, China marketing, Consumer, Culture, Marketing, Retail stores, Strategy, Workplace on November 29th, 2006 No Comments »
You’ll find live frogs and turtles at Wal-Mart. “refreshing tea” toothpaste from Crest, and a whole line of whitening products from Avon…in China.
Frogs and turtles may not be on your menu; heck, tea might not be the first thing that comes to mind as “refreshing”. But it’s another story for the Chinese — and an [...]
Here in my home country the US, nepotism is unanimously scorned upon. A workplace romance has almost as much notoreity among coworkers — if not more — than the local celeb gossip. Employers caught hiring their relatives risk expulsion from their jobs — or worse. Instead, we bow to the American ideal of workers garnering [...]
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