The Marketing Gold in China’s National Day Holiday
Posted in China, China marketing, Consumer, Holidays, National day holiday, Retail stores, Strategy on Oct 9th, 2006
China’s National Day Holiday has just passed us — and they don’t call it “Golden Week” (黄金周）for nothing. Take for example this CCTV report surveying 36 retail stores in Beijing (Chinese). By October 4, their combined sales from the holiday already topped 143 million yuan — or around 18 million US dollars — which is [...]