Is Chinese New Year in need of a revival? The experts seem to think so.
Here’s the reason, taken from a Xinhua News article titled “Protect Chinese New Year” becomes a common idea in Chinese society:
This suggested idea of “Protect Chinese New Year” came about because these years Gao Youpeng [a professor at Henan University] felt [...]
Christmas may not be an indigenous holiday to China — but retailers had a VERY merry one this year. Merry enough to merit dubbing Christmas the third largest consumer shopping season in China.
Here’s the story published in Sohu (partially translated by yours truly):
Christmas Day is not an official holiday in China. Yet this didn’t [...]
Love is in the air…the lighted streets are decked with couples unabashedly linking arms and eyes…ah, romance…
[Insert sound of record scratching] Wait a minute! Aren’t we getting ahead of our holidays here? Valentine’s Day isn’t for another two months.
Au contrair, zui aide. This isn’t Valentine’s Day I’m talking about…it’s Christmas…in China. Here’s what one journalist [...]
Jocelyn: Good morning, this is the Wu Way Update for December the first, and we’re having a conversation with Chip Coakley, who is the chairman and CEO of PGL Global, which is a firm that helps mid-size companies with their outsourcing as well as offshoring. And we’re talking this morning about the challenges [...]
Posted in Brands, Business-to-business, China, China marketing, Consumer, Culture, Marketing, Retail stores, Strategy, Workplace on November 29th, 2006 No Comments »
You’ll find live frogs and turtles at Wal-Mart. “refreshing tea” toothpaste from Crest, and a whole line of whitening products from Avon…in China.
Frogs and turtles may not be on your menu; heck, tea might not be the first thing that comes to mind as “refreshing”. But it’s another story for the Chinese — and an [...]
In an interview with the People’s Daily, Steve M. Schmidt, the President and CEO of AC Nielsen, claims that Chinese tend to be a little more fickle when it comes to their brands — or as Marian Salzman of the Economic Times might say, they are brand sluts.
Schmidt states:
Chinese consumers are very brand conscious. That [...]
Microsoft is getting sued…so is a search engine…in China.
That’s right — China. These are not a couple of blips on the corporate radar in the litigious-happy Western World, but a show of discontent from a country that more than 25 years ago couldn’t have given a bowl of rice about what consumers thought.
In both cases, [...]
Recently I ran across a company that went to the inner provinces of China…they were hoping to sell a B2B concept to executives and managers in their field.
The sight was disconcerting to them: an infrastructure that appeared underdeveloped compared to the US; austere buildings and facilities.
So they made an assumption — maybe these people will [...]
