Posted in Brands, Business-to-business, China, China and Japan, China marketing, Chinese executives, Consumer, Culture, Holidays, National day holiday, Starbucks, Workplace on May 12th, 2007 3 Comments »
1. Open a store at the Great Wall.
We could learn a lot from Starbucks on this front. Their store in the Forbidden City has generated enough negative PR to warrant high-level government discussions on closing it for good. Why? Because the move was perceived as an imperialistic invasion into one of China’s most sacred and [...]
Posted in Brands, Business-to-business, China, China marketing, Consumer, Culture, Employee loyalty, Podcast, Retention, Starbucks, Strategy, Workplace on March 21st, 2007 No Comments »
Jocelyn: Good morning, this is Jocelyn, we’re at the Wu Way, this is January 29, and I’m here at the BP Building and I have the pleasure of meeting with Gary Wells, who is the Senior Managing Director for Media Relations and Global Communications for Dix & Eaton. I might add that Gary is [...]
Back in January, I wrote about Starbucks’ unwelcome presence in the Forbidden City. Just yesterday, NPR’s Morning Edition did an interview with the man who gave the cause an extra jolt of caffeine - CCTV TV anchor Rui Chenggang. Steve Inskeep interviews Rui about the “invasion”.
Well, China’s given us that rare opportunity to use “Starbucks coffeehouse” and “Forbidden City” in the same sentence. And now it’s making headlines once again, almost six years after opening in one of the country’s most iconic tourist destinations.
In case you missed the news back in late 2000/early 2001, here’s a quick review courtesy of [...]
