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Archive for the 'Podcast' Category

Interview with Gary Wells of Dix & Eaton about international communications

Posted in Brands, Business-to-business, China, China marketing, Consumer, Culture, Employee loyalty, Podcast, Retention, Starbucks, Strategy, Workplace on March 21st, 2007 No Comments »

Jocelyn: Good morning, this is Jocelyn, we’re at the Wu Way, this is January 29, and I’m here at the BP Building and I have the pleasure of meeting with Gary Wells, who is the Senior Managing Director for Media Relations and Global Communications for Dix & Eaton. I might add that Gary is [...]

Interview with Chip Coakley, chairman and CEO of PGL Global: the challenges involved with marketing in China and doing business in China

Posted in Business-to-business, China, China marketing, Culture, Marketing channels, Podcast, Strategy on December 10th, 2006 1 Comment »

Jocelyn: Good morning, this is the Wu Way Update for December the first, and we’re having a conversation with Chip Coakley, who is the chairman and CEO of PGL Global, which is a firm that helps mid-size companies with their outsourcing as well as offshoring. And we’re talking this morning about the challenges [...]