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Archive for the 'New Year's Day' Category

Reviving Chinese New Year in China — and what it means for the future of all things foreign

Posted in China marketing, Chinese New Year, Chinese New Year Symbols, Culture, Holidays, New Year's Day, Strategy on February 11th, 2007 No Comments »

Is Chinese New Year in need of a revival? The experts seem to think so.
Here’s the reason, taken from a Xinhua News article titled “Protect Chinese New Year” becomes a common idea in Chinese society:
This suggested idea of “Protect Chinese New Year” came about because these years Gao Youpeng [a professor at Henan University] felt [...]

How the Chinese government may have stolen Chinese New Year

Posted in China, China marketing, Chinese New Year, Culture, Holidays, New Year's Day on January 11th, 2007 1 Comment »

The Chinese government may be treading on some thin ice with their recent announcement about the Chinese New Year. The problem? They’ve announced that the official holiday falls on February 18 to 24 — conveniently forgetting about February 17, Chinese New Year’s Eve. Here’s a rough translation of a portion of this article in BBC [...]

On January 1, I do: New Year’s Day is popular for weddings in China

Posted in China, China marketing, Consumer, Culture, Holidays, New Year's Day on December 31st, 2006 No Comments »

What do you think of when January 1 approaches? An evening of wild bacchanalia? The apple drop in Times Square? Resolutions?
How about adding “weddings” to that? Because, if you’re Chinese, a wedding might just be the first thing on your new year to-do list.
Why is January 1 such a hot time for weddings?
Well, it’s no [...]