Category Archive for 'Mobile phone industry'

China iPhone survey results are in…so is the mobile phone the new symbol of China?

Posted in Apple in China, Brands, China and Japan, Consumer, Culture, Mobile phone industry, Technology on May 4th, 2008

Last week, I received a fresh market report from China Polling about the growing popularity of the iPhone in China. Some of their results got me wondering. First, the numbers: Unsurprisingly, over 65% have heard of iPhone, and among this group, more than 85% are willing to actually buy an iPhone if it’s available here [...]

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Wei, ni hao…mobile phones are a great way to reach the masses in China

Posted in China, China marketing, Consumer, Marketing channels, Mobile phone industry, Strategy on Sep 28th, 2006

If you’re looking for a new way to target consumers in China, why not consider doing it through mobile phone marketing? In this Click-Z article: a very large opportunity for mobile marketing I am once again reminded of the vast marketing potential of the mobile phone in China. The author Laura Marriott writes: China has [...]

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