The appeal and illusion of foreign brands in China
Posted in Brands, China, China marketing, Culture, Holiday Inn, KFC, McDonald's, Strategy, Wal-Mart on May 9th, 2007 No Comments »
Photo: Wal-Mart in China
In China, Wal-Mart is synonymous with good quality and a pleasant shopping environment. It’s a far cry from the low quality - low price image prevalent among US consumers.
And Wal-Mart isn’t the only one.
Holiday Inn in China is often located in brilliantly decorated downtown high rises, instead of being just [...]
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