Writers who really know China
Posted in Brands, Business ethics, China, China marketing, Consumer, Culture, Marketing, Strategy on Jul 31st, 2007
When I walked into the wedding flower shop in Tonglu, China — my husband’s hometown — I knew exactly the kind of flowers I wanted: roses, just like the roses on my wedding dress. The shop owner, however, didn’t ask us what type of flowers we wanted. Instead, she asked us how much we were [...]
Posted in Brands, China, China marketing, Consumer, Culture, Marketing, Retail stores, Starbucks on Jan 18th, 2007
Well, China’s given us that rare opportunity to use “Starbucks coffeehouse” and “Forbidden City” in the same sentence. And now it’s making headlines once again, almost six years after opening in one of the country’s most iconic tourist destinations. In case you missed the news back in late 2000/early 2001, here’s a quick review courtesy [...]
Posted in Brands, Business-to-business, China, China marketing, Chinese New Year, Chinese executives, Consumer, Culture, Holidays, Marketing on Dec 23rd, 2006
Ginseng. Vitamin supplements. Top-shelf liquor. Fancy snack foods. These might be a few of the things gracing my shopping list as gifts for Chinese New Year. Ginseng a gift? You bet. Ginseng, one of many treasured remedies in Chinese medicine, is a welcome gift for more senior folks. As are any number of nutritional and [...]
Posted in Brands, Business-to-business, China, China marketing, Consumer, Culture, Marketing, Retail stores, Strategy, Workplace on Nov 29th, 2006
You’ll find live frogs and turtles at Wal-Mart. “refreshing tea” toothpaste from Crest, and a whole line of whitening products from Avon…in China. Frogs and turtles may not be on your menu; heck, tea might not be the first thing that comes to mind as “refreshing”. But it’s another story for the Chinese — and [...]
Posted in Automotive industry, Brands, China, China marketing, Consumer, Marketing on Nov 13th, 2006
When it comes to China’s automotive industry marketing, one thing is for certain — it’s a branding nightmare out there. The Shanghai Daily doesn’t mince words about it, titling a recent article Car War Sparks Battle of Brands: “China’s car market continues to be driven by novelty, with a majority of potential buyers attracted to [...]
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