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Archive for the 'Holidays' Category

Will you be my “zui aide” sweetheart…on Christmas: why Christmas is a romantic holiday in China and what it means for marketing and communications

Posted in Business-to-business, China, China marketing, Christmas, Consumer, Culture, Holidays, Strategy on December 16th, 2006 No Comments »

Love is in the air…the lighted streets are decked with couples unabashedly linking arms and eyes…ah, romance…
[Insert sound of record scratching] Wait a minute! Aren’t we getting ahead of our holidays here? Valentine’s Day isn’t for another two months.
Au contrair, zui aide. This isn’t Valentine’s Day I’m talking about…it’s Christmas…in China. Here’s what one journalist [...]

The Marketing Gold in China’s National Day Holiday

Posted in China, China marketing, Consumer, Holidays, National day holiday, Retail stores, Strategy on October 9th, 2006 No Comments »

China’s National Day Holiday has just passed us — and they don’t call it “Golden Week” (黄金周）for nothing.
Take for example this CCTV report surveying 36 retail stores in Beijing (Chinese). By October 4, their combined sales from the holiday already topped 143 million yuan — or around 18 million US dollars — which is [...]

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