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Category Archive for 'Christmas'

Christmas becomes the third biggest consumer spending holiday in China

Posted in Brands, China, China marketing, Christmas, Consumer, Holidays, Strategy on Dec 31st, 2006

Christmas may not be an indigenous holiday to China — but retailers had a VERY merry one this year. Merry enough to merit dubbing Christmas the third largest consumer shopping season in China. Here’s the story published in Sohu (partially translated by yours truly): Christmas Day is not an official holiday in China. Yet this [...]

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Will you be my “zui aide” sweetheart…on Christmas: why Christmas is a romantic holiday in China and what it means for marketing and communications

Posted in Business-to-business, China, China marketing, Christmas, Consumer, Culture, Holidays, Strategy on Dec 16th, 2006

Love is in the air…the lighted streets are decked with couples unabashedly linking arms and eyes…ah, romance… [Insert sound of record scratching] Wait a minute! Aren’t we getting ahead of our holidays here? Valentine’s Day isn’t for another two months. Au contrair, zui aide. This isn’t Valentine’s Day I’m talking about…it’s Christmas…in China. Here’s what [...]

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