RSS feed on
Posts
Comments

Archive for the 'Christmas' Category

Christmas becomes the third biggest consumer spending holiday in China

Posted in Brands, China, China marketing, Christmas, Consumer, Holidays, Strategy on December 31st, 2006 No Comments »

Christmas may not be an indigenous holiday to China — but retailers had a VERY merry one this year. Merry enough to merit dubbing Christmas the third largest consumer shopping season in China.
Here’s the story published in Sohu (partially translated by yours truly):
Christmas Day is not an official holiday in China. Yet this didn’t [...]

Will you be my “zui aide” sweetheart…on Christmas: why Christmas is a romantic holiday in China and what it means for marketing and communications

Posted in Business-to-business, China, China marketing, Christmas, Consumer, Culture, Holidays, Strategy on December 16th, 2006 No Comments »

Love is in the air…the lighted streets are decked with couples unabashedly linking arms and eyes…ah, romance…
[Insert sound of record scratching] Wait a minute! Aren’t we getting ahead of our holidays here? Valentine’s Day isn’t for another two months.
Au contrair, zui aide. This isn’t Valentine’s Day I’m talking about…it’s Christmas…in China. Here’s what one journalist [...]