Marketing to execs and bosses in China’s hinterlands: don’t let the scenery fool you
Posted in Business-to-business, China, China marketing, Chinese executives, Strategy on Oct 17th, 2006
Recently I ran across a company that went to the inner provinces of China…they were hoping to sell a B2B concept to executives and managers in their field. The sight was disconcerting to them: an infrastructure that appeared underdeveloped compared to the US; austere buildings and facilities. So they made an assumption — maybe these [...]