Well, China’s given us that rare opportunity to use “Starbucks coffeehouse” and “Forbidden City” in the same sentence. And now it’s making headlines once again, almost six years after opening in one of the country’s most iconic tourist destinations.
In case you missed the news back in late 2000/early 2001, here’s a quick review courtesy of [...]
Christmas may not be an indigenous holiday to China — but retailers had a VERY merry one this year. Merry enough to merit dubbing Christmas the third largest consumer shopping season in China.
Here’s the story published in Sohu (partially translated by yours truly):
Christmas Day is not an official holiday in China. Yet this didn’t [...]
Posted in Brands, Business-to-business, China, China marketing, Chinese New Year, Chinese executives, Consumer, Culture, Holidays, Marketing on December 23rd, 2006 1 Comment »
Ginseng. Vitamin supplements. Top-shelf liquor. Fancy snack foods. These might be a few of the things gracing my shopping list as gifts for Chinese New Year.
Ginseng a gift?
You bet. Ginseng, one of many treasured remedies in Chinese medicine, is a welcome gift for more senior folks. As are any number of nutritional and vitamin [...]
Posted in Brands, Business-to-business, China, China marketing, Consumer, Culture, Marketing, Retail stores, Strategy, Workplace on November 29th, 2006 No Comments »
You’ll find live frogs and turtles at Wal-Mart. “refreshing tea” toothpaste from Crest, and a whole line of whitening products from Avon…in China.
Frogs and turtles may not be on your menu; heck, tea might not be the first thing that comes to mind as “refreshing”. But it’s another story for the Chinese — and an [...]
When it comes to China’s automotive industry marketing, one thing is for certain — it’s a branding nightmare out there.
The Shanghai Daily doesn’t mince words about it, titling a recent article Car War Sparks Battle of Brands:
“China’s car market continues to be driven by novelty, with a majority of potential buyers attracted to newly-launched vehicles.
The [...]
In an interview with the People’s Daily, Steve M. Schmidt, the President and CEO of AC Nielsen, claims that Chinese tend to be a little more fickle when it comes to their brands — or as Marian Salzman of the Economic Times might say, they are brand sluts.
Schmidt states:
Chinese consumers are very brand conscious. That [...]
