Last week, I received a fresh market report from China Polling about the growing popularity of the iPhone in China. Some of their results got me wondering.
First, the numbers:
Unsurprisingly, over 65% have heard of iPhone, and among this group, more than 85% are willing to actually buy an iPhone if it’s available here in China.
While [...]
When I walked into the wedding flower shop in Tonglu, China — my husband’s hometown — I knew exactly the kind of flowers I wanted: roses, just like the roses on my wedding dress. The shop owner, however, didn’t ask us what type of flowers we wanted. Instead, she asked us how much we were [...]
When I say Chinese weddings are a topic dear to my heart, I write these words with a certain authority. As you read this, I will be putting the final touches on a ceremony to be held in Zhejiang Province early July.
All the romance aside, let’s face it — weddings are big business. According to [...]
Posted in Brands, Business-to-business, China, China and Japan, China marketing, Chinese executives, Consumer, Culture, Holidays, National day holiday, Starbucks, Workplace on May 12th, 2007 3 Comments »
1. Open a store at the Great Wall.
We could learn a lot from Starbucks on this front. Their store in the Forbidden City has generated enough negative PR to warrant high-level government discussions on closing it for good. Why? Because the move was perceived as an imperialistic invasion into one of China’s most sacred and [...]
Photo: Wal-Mart in China
In China, Wal-Mart is synonymous with good quality and a pleasant shopping environment. It’s a far cry from the low quality - low price image prevalent among US consumers.
And Wal-Mart isn’t the only one.
Holiday Inn in China is often located in brilliantly decorated downtown high rises, instead of being just [...]
With the recent visit by Wen Jiabao to Japan, the press is in a frenzy about Sino-Japanese relations. After all, it’s been seven years since any top-level Chinese officials set foot in the land of the rising sun, and anti-Japanese sentiment looms large as China has historically considered Japan a rival. It was only two [...]
Posted in Brands, Business-to-business, China, China marketing, Consumer, Culture, Employee loyalty, Podcast, Retention, Starbucks, Strategy, Workplace on March 21st, 2007 No Comments »
Jocelyn: Good morning, this is Jocelyn, we’re at the Wu Way, this is January 29, and I’m here at the BP Building and I have the pleasure of meeting with Gary Wells, who is the Senior Managing Director for Media Relations and Global Communications for Dix & Eaton. I might add that Gary is [...]
Back in January, I wrote about Starbucks’ unwelcome presence in the Forbidden City. Just yesterday, NPR’s Morning Edition did an interview with the man who gave the cause an extra jolt of caffeine - CCTV TV anchor Rui Chenggang. Steve Inskeep interviews Rui about the “invasion”.
SHARETHIS.addEntry({ title: “Cultural icons as a brand: Starbucks in [...]
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