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Archive for the 'Automotive industry' Category

When red is green: the outlook for the environmentally friendly market in China

Posted in Automotive industry, Business-to-business, China marketing, Consumer, Culture, Environmental, Green China on April 30th, 2007 1 Comment »

Can red be green too — if it’s red China we’re talking about? Headlines such as “With the Olympics Looming, China Goes Green”, “China urges end to polluters’ tax breaks”, and “Greenpeace rates Apple least green, China’s Lenovo scores high” suggest a new momentum to remake China as environmentally friendly.
Let’s be clear here — [...]

The muddled and perplexing state of Japanese brands in China

Posted in Automotive industry, Brands, China, China and Japan, China marketing, Culture on April 14th, 2007 No Comments »

With the recent visit by Wen Jiabao to Japan, the press is in a frenzy about Sino-Japanese relations. After all, it’s been seven years since any top-level Chinese officials set foot in the land of the rising sun, and anti-Japanese sentiment looms large as China has historically considered Japan a rival. It was only two [...]

China + automotive industry marketing…think brand competition

Posted in Automotive industry, Brands, China, China marketing, Consumer, Marketing on November 13th, 2006 No Comments »

When it comes to China’s automotive industry marketing, one thing is for certain — it’s a branding nightmare out there.
The Shanghai Daily doesn’t mince words about it, titling a recent article Car War Sparks Battle of Brands:
“China’s car market continues to be driven by novelty, with a majority of potential buyers attracted to newly-launched vehicles.
The [...]