About

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Jocelyn is a writer and award-winning China blogger. Since 2003, she has worked with startups, China-based businesses and multinationals to craft effective articles, website content, and marketing materials, and has a special interest in helping companies inform and engage Western and global audiences. Examples of her work include:

  • Writing articles about the China/Asia-Pacific operations of multinationals who want to help their Western employees understand and embrace the value of those operations
  • Creating marketing materials for China-based businesses who want to engage a Western audience
  • Planning and writing website content for a wide range of businesses that want to clearly and effectively tell clients what they do, and why they’re the best choice

She also writes for The Wall Street Journal and The Huffington Post, as well as other publications. For full details, visit her LinkedIn profile.

She conceived the idea of calling her company “The Wu Way” as a re-rendering of the important Taoist concept of wuwei, which stands for effortless action, nonaction or simply the ability to accomplish things without intentional force. Jocelyn has long admired this philosophy, and tries to cultivate “The Wu Way” in every aspect of her life, including work and play.

Jocelyn graduated summa cum laude from Marshall University and belongs to the Society of Yeager Scholars. Fluent in Mandarin Chinese, she is also married to a Chinese national.

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